Privacy Policy

Sarabi’s Fine Rugs Privacy Policy

Sarabi’s Fine Rugs
307 Penshurst Street, North Willoughby NSW 2068
[email protected] · (02) 9417 7829
Last updated: 3 October 2026

This policy explains how Sarabi’s Fine Rugs (“we”, “us”) collects, uses, stores and shares personal information, and how you can access it, correct it or make a complaint. We handle personal information in line with the Australian Privacy Principles in the Privacy Act 1988 (Cth).

1. What we collect

• Enquiries: your name, phone number, email address and anything you tell us about your rugs, your rooms or your project. You give us this through our website enquiry form, by email, by phone, on social media or in our showroom.
• Viewings, cleaning and repairs: your address and access details when we visit, collect or deliver a rug, and photos of the rug.
• Purchases: what you bought and your payment records. Card payments are processed by the payment provider; we do not keep full card numbers.
• Website use: technical information such as your IP address, browser and device type, the pages you visit and how you arrived. This is collected through cookies and similar tools (see section 5).

You can contact us without giving your name. However, we may not be able to quote, deliver or follow up without contact details.

2. Why we collect it

• To answer your enquiry, give quotes and arrange viewings, home trials, cleaning, repairs, collection and delivery.
• To process sales and keep business and tax records.
• To send you updates or offers, but only if you have agreed. Every marketing email has an unsubscribe link, and you can also ask us to stop at any time by email or phone.
• To understand how our website is used, improve it, and measure our advertising.
• To keep our website secure and free of spam.

We do not sell personal information.

3. Who we share it with

We share information only as needed for the purposes above:

• Service providers who run our website and email: DigitalOcean (website hosting, Sydney), Cloudflare (website delivery and security), and Zoho Mail (business email, Australian data centre).
• Website analytics and advertising: Google (Analytics and Ads), Meta (Facebook and Instagram Pixel) and Microsoft (Clarity, which records clicks, scrolling and page movement as heatmaps and session recordings). See section 5.
• Website features: Google Maps (our location map), Trustindex (displays our Google reviews), and Cloudflare Turnstile (checks that enquiry forms are sent by a person and not a bot; it does not read what you type).
• Delivery and trade partners, when needed to deliver, clean or repair your rug.
• Our professional advisers, insurers, and authorities where the law requires or allows it.

4. Overseas

Some of these providers may store or process information outside Australia, mainly in the United States (Google, Meta, Microsoft, Cloudflare) and the European Union (Trustindex). Our website hosting and email are in Australia. We choose providers that publish privacy and security commitments. When information goes overseas, we take reasonable steps to make sure it is handled in line with the Australian Privacy Principles.

5. Cookies, analytics and advertising

We, and third parties including Google, Meta and Microsoft, use cookies, pixels and similar technologies on this website. They collect information about your visit, such as the pages you view, what you click, your device and browser, and your approximate location, and they may combine it with information about your activity on other websites and apps. We and these third parties use this information to:

• keep the site working and secure;
• understand how the site is used with Google Analytics, and with Microsoft Clarity, which captures behavioural metrics, heatmaps and session recordings so we can improve our pages;
• measure our advertising and show you our ads on other websites and apps after you visit us (remarketing), with Google Ads and the Meta Pixel. Google uses our Google Analytics cookies together with its own advertising cookies to do this, and Meta uses the information to measure, target and deliver ads.

When you send our enquiry form, the Meta Pixel may also send Meta a scrambled (hashed) copy of contact details you entered, such as your phone number, so Meta can match the visit to a Facebook or Instagram account.

Your choices. The site still works if you block these tools.

• Block or delete cookies in your browser settings.
• Google: manage ad personalisation in My Ad Center, or install the Google Analytics opt-out browser add-on.
• Meta: change your ad preferences in your Facebook or Instagram settings.
• Microsoft: manage Microsoft ad settings; how Microsoft uses data is set out in the Microsoft Privacy Statement.
• Industry opt-outs for interest-based ads: aboutads.info/choices, the NAI opt-out and youronlinechoices.eu.

6. How we keep it safe

Our website uses encrypted connections (HTTPS). Access to our systems is limited to people who need it. We keep backups, and protect them so only those people can read them. We keep personal information only as long as we need it for the purposes above or as the law requires (for example, tax records). After that, we delete or de-identify it.

If a data breach is likely to cause you serious harm, we will tell you, and the Office of the Australian Information Commissioner, as the law requires.

7. Automated decisions

We do not use computer programs to make decisions that significantly affect your rights or interests. Our website’s spam check (Cloudflare Turnstile) only decides whether a form submission comes from a person. If it gets this wrong, you can still reach us by phone or email.

8. Access and correction

You can ask for a copy of the personal information we hold about you, or ask us to correct it. Email [email protected] or call (02) 9417 7829. We will reply within 30 days. We do not charge for making a request. If we cannot give you access, we will explain why, unless the law says we cannot.

9. Complaints

If you have a concern about how we have handled your personal information, please contact us first at [email protected] or by post at 307 Penshurst Street, North Willoughby NSW 2068. We will reply within 30 days. If you are not satisfied, you can complain to the Office of the Australian Information Commissioner at www.oaic.gov.au or on 1300 363 992.

10. Other websites

Our site links to other websites, such as our social media pages. We are not responsible for their privacy practices.

11. Changes to this policy

We may update this policy. The current version is always on this page, with the date it was last updated.